Commercial Photography and Social Media Content for Outventure: the outdoor experience
Switzerland is a wonderful place for those who, like me, love nature, mountains, lakes and outdoor activities.
For few years now I have been working with some Swiss companies that are involved in the promotion of the territory and adrenaline activities related to the outdoor world, especially Caving, Canyoning, Bungee Jumping, Adventure Parks, Excursions and Igloo Hotels.
Outventure is a new and dynamic company, eager to grow and share with the world the beauty of nature and the many possible activities that can be practiced in open air.
Like every emerging Brand, their strength lies in differentiating and creating “a need to fill” – the most effective and direct way to do that? – Photography and Video.
The briefing for this photo / video shooting was to create social content to use during the entire working season, with the purpose of promoting the activity and telling the emotions and feelings that the customer might experience by booking an adventure with Outventure .
In addition to this we had to create a video tutorial for the adventure park and a series of portraits to use in prints.
In ten days the activities to be documented and narrated were varied and adrenalininc! For each one of those, my task was to make a mini-spot and a photographic set, all in one day, to be able to switch to the next activity the next day.
Each activity had its own realization problems.
During the Canyoning I had to carry all the photo and video equipment (drone included) in the midst of waterfalls,rapids, dozens of jumps and rappels. Let alone the possibility of drowning the drone by making it fly between canyons and forests!
Shooting Bungee was exciting. We only had a group of “jumpers” so I could not differentiate the footage. It had to film from inside the cabin, a close-up of the jumping and from the outside. To do this the only conceivable way was to jump myself. 140 meters of void is an incredible experience and only by trying it I could talk about it through the pictures.
Caving (speleology) took me underground with all the camera, exploring the narrow cavities of the Swiss mountains. The result was out of the ordinary, thrilling images and a completely covered in mud camera!
Creating quality content is critical to all those companies that want to excel and tell the “story” of their products.
Outventure has entrusted a professional photographer capable of appreciating and living the adventures they offered and at the same time captureing them, conveying the desire to enjoy and partecipate.
Social content besides being narrative must be oriented to the market
Doing careful analysis and industry studies.
Photography is actually more than just a click!
I thank the Outventure Team for the wonderful adventures and to have made me feel like home every moment of my stay in Switzerland!